Esther Lee
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Heineken

Art Direction, Graphic Design

99 Bottles Of Beer

Heineken was gearing up for the following summer starting with a series of nation-wide outdoor concerts, as well as rolling out the "Dam Good Bier" campaign for Amstel Light.

Adhering to the new Heineken global brand standards, I came up with a series of fresh and youthful designs to be implemented at Point-Of-Sale.

Graphic design and illustration for POS tent cards, posters, and sell sheets

Heineken POS | Tent cards

Heineken POS | Tent cards

Heineken POS | Tent cards

Heineken POS | Tent cards

Heineken POS | Tent cards

Heineken POS | Tent cards

Heineken "Inspire" POS | Tabletop tent cards

Heineken "Inspire" POS | Tabletop tent cards

Heineken "Inspire" POS | Tabletop tent cards

Heineken "Inspire" POS | Tabletop tent cards

Heineken "Inspire" POS | Tabletop tent cards

Heineken "Inspire" POS | Tabletop tent cards

Amstel Light "Summer Profits" POS | Sell sheet

Amstel Light "Summer Profits" POS | Sell sheet

Amstel Light "Summer Profits" POS | Sell sheet

Amstel Light "Summer Profits" POS | Sell sheet

Amstel Light "Amsterdam Live" POS | Sell sheet

Amstel Light "Amsterdam Live" POS | Sell sheet

Amstel Light "Amsterdam Live" POS | Sell sheet

Amstel Light "Amsterdam Live" POS | Sell sheet

Amstel Light "AL District" POS | Sell sheet

Amstel Light "AL District" POS | Sell sheet

Amstel Light "AL District" POS | Sell sheet

Amstel Light "AL District" POS | Sell sheet