Esther Lee
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Forethought Financial Group

web design

Giving Finance A Facelift

Forethought Financial Group wanted a fresh new look to coincide with the expansion of their annuity product offerings. I was initially hired by Adventure House as a web design consultant to audit the existing site's content and remap the information architecture and user experience, not only for better usability but also to serve a variety of devices.

In the process of remapping the content and wire framing the UX, I used my considerable design chops to give the entire site a modern makeover. Working in tandem with a second designer as well as the site programmers, we relaunched Forethought as an accessible, eye-catching and mobile-friendly site.

Not long after the relaunch, Forethought was acquired by Global Atlantic Financial Group — and despite the acquisition, Global Atlantic has kept the spirit of the redesigned website's look and feel intact.

Home page: Gallery slider

Home page: Gallery slider

Home page: Navigation and mobile menu

Home page: Navigation and mobile menu

Primary navigation > Why Forethought

Primary navigation > Why Forethought

Primary navigation > Annuities

Primary navigation > Annuities

Primary navigation > Life Insurance

Primary navigation > Life Insurance

Primary navigation > Resources

Primary navigation > Resources