Esther Lee

Graphic & Visual Designer


A little bit about me

My parents knew I was destined to be an artist ever since I got spanked in the first grade for continuing to draw while the rest of the children were obediently adding and subtracting in their arithmetic books.

This single-minded attention to the task at hand has grown with me into adulthood. It has cemented into an eagle eye for detail, a persistence of vision and focus to produce top-notch work, and a dogged determination to finish what I start.

I honed my traditional talents as a fine artist from high school through college graduation, winning Scholastic Gold Key awards in both the arts and writing categories. In 1989, I was first runner-up in the Pratt National Talent Search.

After graduating with a BFA in Printmaking and Graphic Design from the Washington University School of Fine Arts (now the Sam Fox School of Design), I packed up my bags and moved to New York City. Almost immediately I landed freelance and full-time jobs with the big advertising agencies: Foote Cone & Belding, McCann-Erickson, Grey and Ogilvy.

I expanded my skill set to include direct mail marketing, electronic prepress, art direction and web-based animation & coding. It didn't take long for me to become adept at both graphic and web design for a variety of agencies and startups. During this period I wore many hats — graphic designer, illustrator, studio production artist, art director, web UI/UX designer and front end developer.

In early 2013, I was hired to design the identity collateral and entire packaging line for Ytsara, a luxury skincare brand based in Southeast Asia. For the past four years I've rediscovered the joys and challenges of print and packaging design. Re-immersing myself back into this tactile world — sourcing paper stock, implementing special print techniques, conceptualizing and testing prototypes, and taking in the sounds of humming Heidelbergs on press checks and the smell of freshly rolled ink — has resparked my creative joy.

Balance is of utmost importance to me, whether it's work-life balance or form & function balance. I'm always looking for the paper to my pencil, the jelly to my peanut butter, the yin to my yang.

I'm available for branding and packaging design opportunities — or a cup of good coffee & some quality conversation.